I will be in at 10 2 help work this out. nite!

Ash

nice one c u tomorrow, 10am :) gnite

I don't mind as long as we can practice tomorrow and get our heads round how its going to go. We can split it and then if someone misses a bit out the other can chip in.

Cath

yeah so its like dads learning curve. He started out with the right intentions...like most of us! Thinkin that turning the lights off is enough. He grows from Homer Simpson to mister greenpeace. A story can be generated over time.
How we gonna sort the structure of the presentation. Maybe split it between the explanation slides then the story board? do you have a preference? can i do the story board?

Kerrie

Yeah that sounds good kerrie, gives us a chance to explain how the ads would progress as well and show we have thought about where it would go!

Cath

It could be like a spot the mistakes type thing where we ask the audience what he should have done.

Maybe we don't need to come up with anything and we just suggest the idea that at the end there would be something to make the audience think?

Cath

I've GOT IT

HOW ABOUT...

present dad character as normal

then for ad, he is still the dad character (cos changin it isnt gonna wash, they will see we made a mistake), and at first the ad is just taken as being one to promote turning lights off

but this is just the start of the story for the Dad character, through the website and further ads he is going to go on a journey over time of discovering that turning the lights off wasn't enough....that printers waste trees etc

WHAT DO YOU THINK?

Blog sites been messed up for a while not loading for hours,

kerrie

nice one thats lookin good, sorry not been on earlier, impromptu meal out before! we still need to think of a solid way of the storyboard linking to it properly. I was thinkin of it raising the question, what is the dad doing wrong? or what is he testing us on kind of thing??

Kerrie

nice one thats lookin good, sorry not been on earlier, impromptu meal out before! we still need to think of a solid way of the storyboard linking to it properly. I was thinkin of it raising the question, what is the dad doing wrong? or what is he testing us on kind of thing??

Kerrie

Presentation Points - Cath

slide one

> will promote a website with cradle to grave info
> chose printer to make simple ad
>y? wastes electricity and paper, printing pages off internet.
> aiming at young adults 16-25
>have the least knowledge of energy efficiency.

Slide two

> animation will feature on web pages/TV/public screens
> Dad interacting with illustrations around him
> why we chose to include a father figure

slide three

> character influences
> wanted a character people can relate to

slide four

> why etch-a-sketch?
> non electronic computer, supports our idea of cutting back on electricity
> relatable product, everyone has used one at one point in their life

slide five and onwards

>further ideas
>website
>poster ideas
>adverts
>communicates the fact that the general public don't realise how much energy they waste

Presentation Points - Kerrie

slide one

> chose printer to make simple ad
> will promote a website with cradle to grave info
> aiming at young adults 16-25

slide two

> animation will feature on web pages/TV/public screens
> two main features - Dad interacting with illustrations around him
> why we chose to include a father figure

slide three

> character influences

slide four

> why etch-a-sketch?
> non electronic computer, great in supporting our save the environment ethos
> will turf up memories for target market, some kind of affinity with the product
> makes us a lot less like a 'lecturing' company

'Dragon's Den' Presentation

SLIDE ONE - THE BRIEF



Indicating the Brief shows where this project started, and how important the brief was in our decision making process. It sets a good introduction to the presentation.

SLIDE TWO - OUR IDEAS



How our ideas started and developed including our aims and thoughts concerning the brief.

SLIDE THREE - HOW WE ENVISAGE THE DAD CHARACTER



The pivotal influence in the campaign, explaining the Dad character effectively is cruical in communicating our ideas well. This slide will be explained with our character appearance and personality.

SLIDE FOUR - ETCH-A-SKETCH



The style of the drawings and why we have chosen to use this style.

SLIDE FIVE - FUTURE DEVELOPMENT



This slide shows the areas that we would like to develop the project into. Idea sketches for different products and the website.

RATIONALE FOR FINAL PROJECT CHOICE

The brief we decided to go for was the Stuff-O-Meter brief because we felt these ideas had the most potential. Our initial idea was to use a father figure that would get the environmental facts across to the consumer. This was because it is always your dad who is telling you to switch off lights, etc. The character would be situated on a website that would include all the information on the products “cradle to grave” information as well as a feature to compare the energy efficiency of a number of products at the same time.

After some discussion we decided that we needed to promote the website, as many people wouldn’t just go on the website for fun. We came up with the idea of publishing a magazine once a month that would give information about a different appliance for every issue. Every cover of the magazine would include the father figure with the appliance of the month. Then, at the back of the magazine there would be stickers that could be used around the house to stick on appliances to remind people to turn them off. For example, glow in the dark stickers for stand-by buttons so that when you turn the light off they glow and catch your eye. Our most developed idea was for an advert. This would also include the father figure along side appliances. For the style of the adverts we decided to base them on an etch-a-sketch, as this is a non-electrical toy. In these adverts the appliances would be animated so that they can interact with the father figure.

The statement that is basis of our ideas is to use less electricity, save money and therefore save the environment

Story Board for Ad

Storyboard to go with the storyline i posted earlier.

sketches

Illustrations

TELEVISION. NOT SO GREAT
NEIL

the last picture is cool. Thats the best printer thats been drawn, just need to tidy it up a bit and it'll be looking good.

ALSO I JUST FOUND AN INTERESTING TERM. 'VAMPIRE APPLIANCES' I'm going to do something to do with that.

neil

montage

ive done a quick montage, i added a photograph of a tree instead of trying to draw it, it will be better tommorow when we can put it all together, see ya'll at 10.

Ash

Looking good Kerrie, just realised we've both drawn pretty much the same pic, the trees and the printer... great minds...!

Any Better?
I think the lines are crap. I'll ask you all what you think tomorrow. Maybe some style of chevrons would be better? Can easily change it. Or is this all we need just to simply illustrate our idea, we don't necessarily have to come up with the full design

KERRIE

Here it is so far, I've put the door in for a stage for the acting of your story Cath. I'm thinkin the lines of the skirting board are too much, what do you think about me taking them out? Then putting the lines in linking the life of the printer from production to the man will be more obvious




KERRIE

That looks good. Think it will we fit in the powerstation image with the man on it quite nicely.

Cath

I've got the trees in like this and i can put it back into that other image, what do you think?

I think we can just carry on using the apple guy for now, if we feel it necessary to change it then will do so tomorrow. I think it is enough though to illustrate our pitch.




KERRIE

I've also been looking for a Dad but, alas, not found any. Posting most of my pics further down the page with my others. Heres one with a tree... not sure if its clear enough though. Havin' fun with this etcha sketch lark!

Nice

That powerstation is shit hot! i like you've put the guy in there too, we might as well use him and explain what would be in place of him, ive been trying to find a pic of a possible dad, but no luck, ill do some etcha sketch!

Cheers, I think it gives us more to go on now. Remember, this is just a snapshot of the whole Ad we would make, so i'll do a few more doodles, enjoying it! Want to get the trees in that you mentioned Cath

KERRIE

Thats really simple, but I think it could work Kerrie. Putting the man in helps to get an idea about the overall finished look of it. So do you think it could work/be strong enough as a single image? And that power station looks ace! Really good drawing.

Leila

That looks good! I like the powerstation attached to it as well.

Cath

For the sake of arguement, and to give us some kind of initial structure to work around I have stolen one of the character's from the apple ads. What do you think to this...





I want to give it more narrative though so i'm going to do more, your story is great Cath could be really successful, I think a tag line at the end to do with the printer and paper will give it more focus tho, especially when a viewer is going to be EXPECTING a comment about turning off the lights

KERRIE

Printer Dog Animation Idea

Came up with this for an idea of the printer being the pet of the man. The man talks through a few facts whilst referring to his pet with praise because he is energy efficient, etc. Feeds him paper treats.

Cath

Leila

Ideas

Came up with one idea with the man in it:

1. the man walks into his study
2. sits down at his computer and starts typing away.
3. decides he wants to print so reaches into a draw and pulls out a few trees and feeds them into his printer.
4. using all the trees he only gets one print out. (I was going for how it takes a lot of trees to produce the energy and the paper used to print on)
5. he then picks up the print out looks at it then walks out of his office as if its normal to him.
6. He then reaches around the door again, so you only see his arm, to switch off the lights.
7. a message then comes up to say something along the lines of 'save energy, switch off lights'.
(I was trying to use the irony that people realise that leaving lights on saves energy but not limiting what you print.)

Cath

Dad Problem

Maybe we need to pick a Dad then...find a pic? illustrate around him...because we want good interation between the character and appliance

KERRIE


Yep, we need to know what hes gonna look like. Are we still gonna go with a real dad and an animated appliance? (like your power plant by the way!)

Story

Thats the hard bit, coming up with the story! I keep forgetting about the man now, I keep drawing printers and stuff!

i'm putting all my sketches on the one post or we'll just end up with millions! Keep checkin back down there! Man, need a giant computer screen so I can see this whole blog at once!!

You get a story Cath i'll try drawing it, i'm getting quite obssessed with this game, going to be a bit of sleepless night! I think we need the man in, cos its going to be a very bland image just the line drawings. But incorporating film aswell could end up quite beautiful, also gives a contrast of colour.

Come on illustrators, you know about stories more than us...


KERRIE

Ha! you should see my attempt at the echty sketch thing! its impossible! Thinking of ideas for storylines. Come up with a few but they don't all include the father figure we were using. Heading along the lines of killer printers at the moment!

Cath

:l

That last bit is meant to be a dead bird and a tree stump, its hard!

yeah, do your own things and we'll see tommorow, i will try and do some more quick animations.

Kerrie's Etch-A-Sketches

I've just done this quick sketch, testing the the limitations of the etch a sketch, I think i'll have to spend a lot more time doing one!



A landscape of dying trees. Don't think its obvious enough what it is, without supporting dialogue or something...



Think this is quite succesful, a power plant, spent a lot more time on this...





KERRIE

Ideas

Was just thinking of a few ideas for storylines and came up with an idea of having the printer as a dog type animal that interacts with dad figure. Growls n stuff when you try to over use it or use non recycled paper that kind of thing.



Cath

?

Has anyone got any visuals yet?

http://www.est.org.uk/

Printer / Shredder

Ash that's great, well done! The sound is really good too...have you got a printer running in the background or somehting or is it just picked up off the paper? The repetition works well, makes it hit home.

I'm just about to start my drawings, what are we going for? Printer/Shredder? Maybe we should just pick which ever one we personally prefer and think we can put the best narrative to, then still go ahead with picking the best idea tomorrow? What do you think?

KERRIE

I was thinking...

Instead of a printer have a shredder, the advert could show money being shredded. This works on two levels as you are shredding your wealth and the environment.

Neil

Ash, thats really effective. Nice work! Its a really good idea to show, blatantly, whats happening to the environment. Might be an idea to go down that route so that we're a bit closer to the brief.

Just posted these pics from the Scottish Power ads, characterisation of appliances. Working on some drawings at the mo too (Hand drawn and etch a sketch)

The ads are at this link;

http://www.newhaven-agency.co.uk/webpages/campaign.php?id=90&clid=43

Leila

just made this

It appears blocky cos it fits the browser, did this really quick, i know its not what we said but i had an idea i thought i'd get down:

http://ashspurr.co.uk/print.swf

Let me know what you think and what we should do.

Ash