Sunday, January 21, 2007

Focusing on the Brief

I agree, we really need to remember the brief and not get carried away and just exhaust every idea we've come up with. We can pitch it focusing on one thing, so we are meeting the brief exactly, and then suggest our other ideas for expansion. This will show we have carefully approached the brief whilst also considering where it could develop. The list of things still seems slighty 'bitty', like you said Ash, we are missing something...that could encircle the whole thing.

I think that could be the character though, without a visual image of him, its hard to get a grasp of the concept.

I think we all have our own little image in our heads, perhaps tomorrow, for a fun five minute exercise we could draw a quick caricature of what we imagine the character to be like. It'll be quite interesting to see if we've been thinking along the same lines, and will get us back into the swing of things too ready for the week ahead!

KERRIE

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