The brief we decided to go for was the Stuff-O-Meter brief because we felt these ideas had the most potential. Our initial idea was to use a father figure that would get the environmental facts across to the consumer. This was because it is always your dad who is telling you to switch off lights, etc. The character would be situated on a website that would include all the information on the products “cradle to grave” information as well as a feature to compare the energy efficiency of a number of products at the same time.
After some discussion we decided that we needed to promote the website, as many people wouldn’t just go on the website for fun. We came up with the idea of publishing a magazine once a month that would give information about a different appliance for every issue. Every cover of the magazine would include the father figure with the appliance of the month. Then, at the back of the magazine there would be stickers that could be used around the house to stick on appliances to remind people to turn them off. For example, glow in the dark stickers for stand-by buttons so that when you turn the light off they glow and catch your eye. Our most developed idea was for an advert. This would also include the father figure along side appliances. For the style of the adverts we decided to base them on an etch-a-sketch, as this is a non-electrical toy. In these adverts the appliances would be animated so that they can interact with the father figure.
The statement that is basis of our ideas is to use less electricity, save money and therefore save the environment
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