I've been thinking about authoritive figures who people would respects and listen to. The World War posters are an obvious one, but that might be a bit too much. People don't like being told what to do, they like the freedom of choice. So we need to make them want to care, and not force them to.
I like the idea that Ash had of an ongoing story like the Apple ads or like those Daz adverts. Maybe like a routine thing; what's dad got up to today? And I think your right Leila, it definately needs to be humerous. Maybe the character doesn't realise he's saving energy, having an ignorant homer type character whose intentions are good. He could be lazy like homer, showing that you dont have to put that much effort in at all to help the environment.
I don't think electrical sites would like or allow an eco-friendly company to post on their site. I could be wrong though, by putting Dad on their site, they might show that they care and want to make a difference, even though it's their business.
To make it different from other junk mail, we could possibly have some fun things in there to do to get the interest of the public. Some games or crosswords or spot the differnce (a healthy landscape and a polluted one). Stuff like that. And if it isnt a boring leaflet, but a nicely illustrated booklet with facts and shiz.
Haha that dancing dad video was excellent, just watched it, that's exactly the kind of image we need, good work Kerrie.
Right, thats some of my ideas so far, I'll put some more on later
FINN
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