The Powergen adverts are trying to achieve a similar thing using a person, you know the ones with Simon Day from the Fast Show (i cant find any pics)
I like this video, how there is a lot going on, maybe we could create something similar showing people hoovering, washing machines spinning, and juxtapose this with trees been knocked down, ozone layer opening up, ice caps melting, etc these idents wouldnt be aiming at any particular product, they would simply be raising awareness.
http://www.universaleverything.com/recent_activity/183
Ash
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