slide one
> chose printer to make simple ad
> will promote a website with cradle to grave info
> aiming at young adults 16-25
slide two
> animation will feature on web pages/TV/public screens
> two main features - Dad interacting with illustrations around him
> why we chose to include a father figure
slide three
> character influences
slide four
> why etch-a-sketch?
> non electronic computer, great in supporting our save the environment ethos
> will turf up memories for target market, some kind of affinity with the product
> makes us a lot less like a 'lecturing' company
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