PROJECT SELECTION AND REASONING

TEAM NAME -

The Doors of Misguided Perception


BRIEF CHOICE -

Stuff-o-Meter

REASONS -

Expandable, a lot of room for development, can be transferred to different kinds of media.
Originally, we saw this as a challenging brief and we came up with a very individual and unique response.
It is an idea we envisage can work well, and turn into a brand that becomes humorous and recognisable.

We've already thought of a lot of ways this can go, and we're not just answering the brief simply, we can develop a whole package that will change and mature over time.

Everyone can relate to it.

Indicate how it helps them save money. Hit people's pockets.