Ash, thats really effective. Nice work! Its a really good idea to show, blatantly, whats happening to the environment. Might be an idea to go down that route so that we're a bit closer to the brief.

Just posted these pics from the Scottish Power ads, characterisation of appliances. Working on some drawings at the mo too (Hand drawn and etch a sketch)

The ads are at this link;

http://www.newhaven-agency.co.uk/webpages/campaign.php?id=90&clid=43

Leila