ANALYSIS OF 6 BRIEFS

Brief One-NSPCC

This brief was harder to approach from a creative point of view. Due to it been a very serious issue relating to child abuse.
We had a view ideas- and like most groups we decided the pub would be a good place to start in marketing. The pub glass matt was of obvious choice in terms of output of our message. some people wanted to go down the route of using the orange to portray orange by placing the fruit in unobvious situations.



Brief Two - STUFF-O-METER

At first, we found coming up with ideas hard for this brief as it is quite open in terms of what the finished product could be. We thought about looking into a number of products but the one that stuck with us the most was the light bulb as it already had an energy saving counterpart. We were thinking about how to get the message of energy saving and efficiency across to the customer. The best idea we had was to use a father figure to communicate the facts as in most families it always the dad telling you to turn off lights and stand-by buttons on tv's, etc. This then lead to ideas of a sreensaver with a dad knocking on the screen telling you to turn the monitor off after a certain amount of time and stickers that you can stick on the front of tv's that glow in the dark.This then lead into an idea for a website using the dad to educate people on energy saving and efficiency.

Brief Three - Animation - 15 Steps to Climate Cool.

To begin with, we found thinking of ideas for this brief quite difficult and it didn't produce our stronger concepts, unlike the others. The fact that it was an animation brief also created some limitations. It asked to animate at least one step from i count's book, 'Step by Step Guide for Climate Cool'. This book gives 15 steps that people can take to help the problem of global warming. Although some of these steps did provide some interesting things to talk about, namely 'face your elephant', 'feel the power of off' and 'love your fridge', we didn't really come up with any substantial ideas. One idea that was put forward (burning/destroying atlases to show how we are harming the Earth) was more symbolic than anything else, and didn't really link to any of the 15 steps. This brief was cast aside quite early as stronger ideas were thought of for the others.



Brief Four - ORANGE

Short advertisement of people licking each others phones, resulting in faces of disgust. Only then they are pleasantly be suprised by licking an orange phone. 'Things taste better when orange' or some other relating tag line.
For the 'New Direction' section I suggested using something that is so set in stone in tradition that changing it in an orange way is an entirely 'new direction', for example the tomato throwing festival in Spain could be changed to oranges.



Brief Five - Day on the life website.

We all came up with quite a few ideas for this brief, some of them were quite good. The fact that it was a website didn't seem to hinder us and we came came up with good concepts to make the site interactive as possible. The brief asked to make a website that shows a typical day in your life, your actions, your likes and dislike and your emotions. It stated that you should present this in the most original and interactive way possible. Due to the fact that there are six in our group we came up with the idea of creating a character and putting elements of us all in the character. We could all record our day, then take the most interesting parts of each day (maybe not the most exciting parts as we wanted to make the mundane actions interesting)and link them all together somehow. We also suggested making what happened to the character upto the user through a series of questions and options. This would hopefully engage the user more. We discussed using photography, drawing, typography and montage to put a little bit of us all in the project. In the end I think we didnt choose this project as we felt it din't pose as many challenges as other briefs and that it could be considered an easy option.



Brief Six - HORROR POSTERS

We found this brief particularly difficult as it was a major factor to avoid cliches. It is difficult to represent the horror theme within just a type based poster. Imagery can only be a supportive tool. The ideas we came up with were pretty basic, using famous quotes from previous films such as 'here's Johnny' as the main basis for the posters. As it would be a Liverpool specific festival, we played with the word Liverpool. 'LiverFest' and 'Pool of Blood' were put forward, but we didn't come up with any ideas with much potential.